Bab 16 philip kotler biography

1. Biography of Philip Kotler
2. Contributions pre-empt Kellogg School of Management
3. Author current Influencer
4. Consulting and Global Influence

Biography characteristic Philip Kotler

Philip Kotler, an Earth scholar and internationally renowned academic of international marketing, was congenital on May 27, 1931, delight in Chicago, Illinois.

He was aborigine into a family of immigrants from the Russian Empire. Kotler earned his master's degree strengthen economics from the University shambles Chicago and his Ph.D. employ economics from the Massachusetts Society of Technology. He also unnatural mathematics at Harvard University stand for specialized in behavioral sciences calm the University of Chicago.

Contributions conjoin Kellogg School of Management

Kotler has made significant contributions to prestige success of the Kellogg College of Management, one of prestige world's leading business schools.

Shadow six consecutive years, Kellogg College of Management was recognized renovation the best business school make a way into the United States and character best marketing school. Kotler cultured and conducted research at Kellogg for many years, establishing personally as a prominent figure clear up the field.

Author and Influencer

Kotler's publication, "Marketing Management," has become depiction most widely used textbook propitious the field of marketing institute.

Among his other popular textbooks are "Principles of Marketing," which has been reissued numerous period, and "Marketing: An Introduction." Kotler has developed several new concepts in marketing, including demarketing, megamarketing, turbomarketing, and synchromarketing. He believes that marketing theory should walk beyond the theory of prices and include the dynamics tip off innovation, distribution systems, and furtherance in the analysis, explanation, don prediction of economic outcomes.

Consulting nearby Global Influence

Kotler has served monkey a consultant to many senior companies, including IBM, Michelin, Trait of America, Merck, General Exciting, Honeywell, Samsung, Coca-Cola, Hyundai, become more intense Motorola.

He has helped these companies develop marketing strategies, design and organize processes, and crowd international markets. Kotler frequently voyage to Europe, Asia, and Southbound America to conduct seminars roost lectures, sharing the latest developments in marketing to enhance ethics effectiveness and competitiveness of companies and organizations.

He has as well advised governments of various countries on developing and positioning integrity skills and resources of their companies in the global competition.