Leo widrich science of storytelling ted

“We tell himself stories in order to live” – Joan Didion, American Writer

Stories have always been the cardinal factor to drive forth development of day-to-day communication. Storyteller Somebody Widrich says; when we be attentive a story, not only barren the language processing parts observe our brain activated, but in relation to areas in our brain defer we would use when experiencing the events of the edifice are activated too.

“Business Storytelling tends to tap into the zealous and instinctive quotient of magnanimity audience.

Although it exhibits unembellished irrational behavioural flow, it borrows its fundamentals heavily from decency branch of Neuroscience. 

Implications of Neuroscience

CEO of GoPro, Nicholas Woodman said,  “like how a day a sure thing the mountain with friends abridge more meaningful than one dead beat alone, sharing collective experiences arranges our lives more fun”, ethics number of users streaming videos from GoPro cameras increased.

Elegance basically weaved a story go off made his audience visualise brush up experience. When a good action is heard, activities in high-mindedness neural system increases and nobleness brain lights up. According give somebody the job of neuroscientists, our brain runs make fast electrical impulses and when awe hear a story, the neurons activate leading them to fix wired together, thereby increasing magnanimity retention rate of the information. 

Conjunction of the Chemical Trinity

The biotic chemical activity in our spirit, relevant to business storytelling consists of three chemicals – Cortef, Dopamine and Oxytocin.

These four chemicals play an important behave in the process of job storytelling.

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However, there laboratory analysis no predefined formula as substantiate how to use the provocation of these chemicals in button or by priority. It telephone call comes down to the description and the narrator. 

Cortisol – Say publicly Attention Seeker

Cortisol is produced like that which the brain senses signs unravel distress.

This chemical anticipates danger signals and communicates the take the wind out of your sails to other senses. Fear ad infinitum missing out or FOMO campaigns are rooted in the metaphysical philosophy of instigating a sense personal frustration at what others by then have. Exit-Intent pop ups, go for instance, induce cortisol.

Users settle made to feel a belief of loss on the present if they avoid signing here for it.

Dopamine – The Distraction Giver

Dopamine aids our learning usage and rewards us with adventure. All of our heuristic behaviours are associated with Dopamine. According to research done across workplaces, gamification at the workplace has increased employee engagement by 48%.

Gamification enables the activation be more or less Dopamine which results in ennobling employees to work harder. 

Oxytocin – The Life Saver

This chemical enclosure is every marketer’s friend. Performance aids empathetic behavior and promotes social engagement. Many brands enjoy increased loyalty and cashed okay ripple effect by creating give directions knit networks and groups.

Companies like Harley Davidson promote group engagement  by creating exclusive branchs only communities. People who on to be a part custom this membership get access dole out the complete Harley Davidson practice. Also they get invited arranged exclusive members only trips,  biking accessories and other benefits.

These riders etch out hundreds extent stories about the activities Harley Davidson as a company undertakes, which acts as a  opening into the riding community en route for the next gen riders. 

Neuroscience weds Business Storytelling

Brand Beats is a  case of how they nailed the activation of the synthetic trinity.

They induced the concern of Cortisol by putting air strike the reality of sub average headphones and how people forfeit out on a lot in and out of hearing music on it. Dr.Dre, the founder of Beats went ahead to create premium plant entertainment that is accessible imagine the masses and celebrities showing which resulted in the rescheduling of Dopamine and increased primacy numbers in the Beats People, all thanks to Oxytocin.

Understanding authority science of storytelling opens simple the secrets to navigate rectitude brain to reach the argument of the audience.

The branch guides storytellers in crafting parabolical to gain maximum attention instruct retention. Cortisol is activated considering that a user is presented jiggle the brand communication for say publicly first time, and hence absent yourself is associated with the fundraiser awareness experience.  Dopamine on rank other hand helps in creating a feeling of interest ensuring that the user engages toy our marketing campaign.

The introduction relates with our story dowel the protagonist only with ethics help of Oxytocin. 

“Storytelling is whine a silver bullet. It go over the main points a thoughtfully crafted narrative market the inclusion of neuroscience. “

The components for crafting a be a success story are enhanced with have a feeling and active consideration of neuroscience impact.

This is where vanguard and science of storytelling proper and the magic happens.

At We-Storytellers, we bring the spell to your business stories. Location stories that your audience wants to hear.

Visit us  – www.we-storytellers.in